How Restaurants Helped Launch This Montreal Artist’s Career (MUNCHIES)

The formerly barren stretch of road known as Notre-Dame Street West has become a restaurant Mecca, seemingly overnight. Running straight from Montreal’s Old Port all the way to the bowels of the newly gentrified neighborhood of St. Henri, the street has become lined with some of the industry’s best and brightest establishments—the famous Joe Beef and its little sisters Liverpool House and Le Vin Papillon being the first to roll off the tongue. Praised for renewing interest in Little Burgundy (and Montreal as a whole), the quick rise of Joe Beef not only served as a signpost for the budding McMillan-Morin empire, but helped to define the path of an artist from Oakville, Ontario going by the name of ‘Mr. Sign.’

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